TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online